"Dave had been generating leads for my Financial Advice business for years.
When other advisors were paying £5.00 - £9.00 per click in Google Adwords, due to Dave I was paying between 61p and £2.98.
The ads converted into good clients.
When costs crept over £2.50 a click I asked if we should try alternatives. He said...
'Let's test YouTube Ads... it looks virgin territory!'
"That was back in 2015...
"Our first video ad got me thousands of views at 11p per video view. That's not the best part though. The ads brought in high net worth clients.
Some invested over a million pounds with me.
With cost to acquire customers so low I couldn't have been happier.
Dave's been my secret online marketing weapon for years.
We've become great friends so combining forces in George and Alston Media Ltd is simply a natural progression for what we were doing anyway.
However, having been a financial adviser for over 29 years when I saw the year on year gains companies like Roku were repeatedly making I knew we were at the dawn of something big.
That's when I started to take this new media stuff seriously (especially the gigantic growth of Smart TV).
Tech is changing so fast, there are tremendous openings for forward thinking businesses to reach big new audiences affordably now.
And for Scottish businesses in particular, I'd say we're just entering a brand new golden age.
I must say though...
Everything we've known about marketing is being disrupted.
So if you know how to sell online you've a big edge (especially with what's coming with A.I. and machine learning).
We're here to help you profit from this new era of advertising in these growth areas: Smart TV. Omnichannel. Video.
Click the button below to chat over how we can help you."
Or if not..
Check the video we've done for you.
What do you do?
We're a media consultancy who advise clients on marketing strategy and provide these services...
- Smart TV Channel creation and management
- Video (Repurposing Video, Memes, Ads etc)
- Omnichannel Lead Generation
How much are your monthly 'Done For You' Packages?
£1077 to £5000 depending on the services you wish to stack.
Other aspects to consider or costs to factor in?
For Smart TV...
There are certain considerations we'd talk through with you.
In essence if you already have program content, that's great.
However if not, we can discuss what you are trying to achieve and help you decide on the right budget etc.
Decide things like...
- Channel based mainly on VOD (Video On Demand).
- Live Streaming Events - Free or Paid.
- Selling products directly on your own channel.
- Pay Per View content.
- Whether you'd like advertisers on your channel. The ad revenue share would bring an additional income for you.
You may wish to layer in Press Releases, traditional media, events marketing as well as online marketing (Display, PPC, Social Media etc) to give your TV channel a boost for its launch or ongoing promotion.
We can talk through a strategy with you and suggest partners for each stage of your launch.
You may already have other companies in place to do those aspects of marketing and that's fine too.
An appointment is essential to discuss all things Smart TV because there are so many things you can do.
It really depends on what you wish to achieve with this incredible new opening.
Get in touch.
Who runs George & Alston Media Ltd?
As you've seen above Dave Alston and Billy George.
Dave's a direct response copywriter and internet marketer who's helped run many successful marketing campaigns in different sectors with results like these...
For over 27 years as a successful Financial Adviser Bill George has specialised in pensions and wealth management. He's a market analyst who's appeared on BBC Radio Scotland discussing investing.
We can advise you on your strategy if you need help with online marketing as it relates to your Smart TV launch.
We can suggest third party experts you may wish to use for different aspects of promotion that we are happy to use ourselves or refer others too.
Some we partner with as trusted agencies and experts.
They are leaders in their specific niches whether it be Google Ads, You Tube or Social Media etc.
So specialist expert help is here if you need it.
Why are your Social Media pages so... feeble?
They are aren't they ;)
Look, social media is great to shoot the breeze.
Not for startup deadlines...
This is a new business so our focus is getting in front of prospects and making sure new clients get results hence our bare bones social media.
It's more productive for clients that we're focused on working hard so you get what you pay for.
Being available to consult with clients, project managing partners on your behalf, agreeing strategy, writing ads, launching campaigns etc comes first.
Organic Facebook reach is a dead duck anyway.
Did you know that Facebooks organic reach is now down to a woeful 6%. That's right 6%.
So say you have a Facebook page with 100,000 followers... when you make a post, maybe a great offer... only 6000 will see it organically.
As you can see...
Not all that glitters is gold.
Many Facebook pages with impressively large numbers of followers... could be almost utterly worthless now.
Especially considering how much money and effort folks splurge on building a lot of 'followers' in the first place... eek!
What packages can I buy to promote my business?
1. SMART TV PACKAGES
Option A. Smart TV: You run your own Channel.
Your TV Channel will appear on Apple TV, Amazon Fire, Roku TV, Google Chromecast etc.
Your team manage everything.
Login and upload your own content, video on demand, news, TV sales, manage ads, pay per view, live streaming shows, strategy, branding, station promotion etc.
Your TV channel includes UNLIMITED BANDWIDTH.
Option B. FULLY MANAGED 'DFY' Smart TV Channel: As above yet we do everything for you (and extra - see below).
Apple TV, Amazon Fire, Roku TV, Google Chromecast etc.
Premium 'Done For You' package also includes...
Custom brand promotion strategy and planning. Our team liaise and interact with you ongoing basis.
You have an App so all your subscribers can also watch your channel on their smartphones, tablets etc and you can direct message them.
(Minimum one year commitment).
~ * ~
NOTE: We tailor all packages above to match your objectives.
For example on our call together...
You may also wish to discuss YouTube Advertising or test Gmail advertising, Instagram or LinkedIn Ads.
Or you may like to discuss Smart TV in addition to the above.
No problem, along with our ad team we'll lay out the pros and cons of the approach you may be considering and suggest a tailored plan for you.
Let's discuss this in our call together.
How does the TV Promo work? Can you really get us on TV free?
At the moment we have (very limited) TV slots available for certain companies who wish to appear on Apple TV, Amazon Fire, Roku TV and Google Chromecast platforms.
This is a brand new service and we are even offering companies the chance to place full TV programs on specific TV channels.
We are scheduling TV programming for these Smart TV channels for 2020 now so please get in touch ASAP if you'd like to be considered.
What are your support hours?
We operate from the UK. Our support hours are 9.00am - 5.00pm MON-FRI.
Who will be our point of contact?
Dave and/or a lead member of the design or ad team assigned to you.
We also partner with trusted agencies and a team of experts that Dave has built relationships with over the years due to his extensive Internet marketing industry knowledge.
That said, as a client you only need to deal with one person who will oversee your whole project for you.
Keeps things simple doesn't it?
One point of contact.
You'll still be able to communicate with others via the project management board to ask questions etc as you wish.
What happens once we decide to work together?
Both parties sign off our electronic agreement* to work together.
Then 3 steps...
1. We set you up on a private project board inside Google Docs.
You can always see your project progress here. You can interact directly with us in this board. (We have live fortnightly calls too).
2. Next comes a 50 min call so we get all we need from you.
3. Once that meeting (within first 7-10 days) is complete and we have the assets required we begin work.
For efficiency most correspondence will be via the project management board where you see all tasks progress etc.
*We use Signable.co.uk - for our electronic docs/signatures. Instant, easy, legal in court etc.