From Edinburgh to Mumbai...
Smart TV is Soaring!
So will this unstoppable global revolution leave you behind?
"Andrew Carnegie said it best...
'The FIRST man gets the oyster the second gets the shell.'
We Scots have always been global pioneers, which is why I love new markets.
And pacesetters who use marketing breakthroughs like Smart TV, Omni or AI... will dominate this new decade."
Bill George - Financial Advisor & Director.
So as online marketing matures are any first mover opportunities with less competition left?
Have you seen Smart TV yet?
Its growth may surprise you but first let me ask...
Are you already a successful business?
Then Smart TV could give you exposure to untapped audiences.
Note... The real problem is not rapid changes in Internet marketing or high ad costs. It's rivals using fresh breakthroughs before you even notice.
Those who dominate opportunity first acquire customers at lowest cost.
So if you want first mover advantage...
Smart 'Connected' TV is making waves
You've seen the news.
'Connectivity' across the devices we love is soaring.
Smart TV is top of this too.
Does that mean you ditch email marketing, PPC, Display Ads, Video, Mobile or SEO?
Of course not.
Instead Smart TV offers big new audiences with less competition just now.
Therefore if you set up a channel, you may be first in your sector.
Your brand could be seen as hero to fresh new audiences.
It's affordable too.
So why not consider increasing your exposure via Smart TV?
(Without neglecting your other marketing of course).
Think it over.
We can help your marketing in three areas
1. The CTV Revolution
The move to Smart 'Connected' TV (CTV) is a global, lifestyle stampede (especially since Covid lockdown etc).
Even back in 2018... Americans streamed 8 BILLION hours of CTV. Through services like Roku TV, Apple, Amazon Fire etc according to Nielsons.
Emarketer predicts that by 2022, 204 million US viewers will watch CTV (60% of US population).
1 in 3 TV's come with Roku installed in US. Now in UK/EU too.
Disruptive global mega trend starting - Roku, Apple TV, Amazon Fire, Google ChromeCast.
We can get you on them all.
We may also be able to feature you on certain Smart TV Channels for free.
Or you may wish to launch your own TV Channel. We can help you do that safely and affordably.
Speak to us.
Plus remember, with all media 'converging' now, for the first time in history you have...
Almost limitless reach across TV, mobile, desktop - all is connected!
2. The Huge Rise of Video
YouTube alone has huge, ever increasing inventory, low ad prices.
How low can you get video ad prices for? 10p, 5p, 3p per view.*
Google reported 180 million hours of YouTube is watched a day on Smart TVs in July 2018.
You get ultra targeted ads for 5p* targeting YouTube viewers on TV.
For example you can show video golf ads to viewers you know are golfers on only golf YT channels!
Video ad or display ads? We do both. See video above.
*Markets vary 10p, 5p, 3p per view prices are common. Get in touch to discuss your niche.
3. More Sales Faster?
Today using different marketing channels is essential.
(Google term it 'Omnichannel' marketing) yet some channels convert leads into sales WAY BETTER...even up to 51%
Here's the best...
One of the most neglected yet HIGHEST CONVERTING channels is email marketing.
We're good at it.
Dave regularly gets 40%, 60% and above open rates with 20% CTR, yet better than opens or click throughs are sales...
His emails have got as high as 51% SALES CONVERSIONS!
See what happens... (click to enlarge on mobile etc)
About George and Alston Media
Hi, I'm Dave Alston and my business partner is Bill George above.
We're a new business excited by the opportunities new tech like Smart TV and connected devices is bringing to small business.
Vast exposure. Low costs. And that said, we can help get you on TV or convert more leads to sales online.
To discuss Smart TV or getting or converting leads into more sales faster get in touch
Look forward to speaking with you.
It's up to you of course.
Do as you wish.