From Edinburgh to Mumbai a new opportunity...
Safe Easy Access To Big New Markets
And this global mega trend makes it affordable for alert businesses.
"Andrew Carnegie said it best...
'The FIRST man gets the oyster the second gets the shell.'
We Scots have always been global pioneers, which is why I love new markets.
And pacesetters who use marketing breakthroughs like Smart TV, Omni or AI... will dominate this new decade."
Bill George - Markets Analyst & Director.
So, as online marketing matures are any first mover opportunities with less competition left?
Have you seen Smart TV yet?
Its growth may surprise you but first let me ask...
Are you already a successful business?
Then Smart TV could give you exposure to untapped audiences.
Remember... The real problem is not rapid changes in Internet marketing or high ad costs. It's rivals using fresh breakthroughs before you even notice.
Which inevitably means...
Those who dominate markets first can spend more
With the following results...
'Whoever can afford to pay the most to get a customer will win.'
Take Facebook ads...
The 5% of 'Buying now' prospects everyone chases are the highest priced leads.
Yet soaring ad costs are only half the issue.
Trying to outbid competitors who dominate top positions and can pay more in ad auctions means...
You're competing with the best marketers in your niche.
In return Google and Facebook reward them by lowering their ad costs, helping them win more.
Stragglers eventually fall out of the race unable to compete on price or marketing expertise.
So what's the answer?
Choose an easier game
One you can win by being first
Well you've seen the news.
'Connectivity' across the devices we love is soaring.
Yet did you know... Smart TV is out in front?
Smart 'Connected' TV is making waves
Does that mean you ditch PPC, Display Ads, Video, Mobile or SEO?
Of course not.
Instead Smart TV offers big new audiences with less competition just now.
Therefore if you set up a channel, you may be first in your sector.
Your brand could be seen as hero to fresh new audiences.
It's affordable too.
So why not consider increasing your exposure via Smart TV?
(Without neglecting your other marketing of course).
Think it over.
We can help you in these 3 areas
1. The CTV Revolution
The move to Smart 'Connected' TV (CTV) is literally a global, lifestyle stampede...
In 2018 Americans streamed 8 BILLION hours of CTV.
All through services like Roku TV, Apple, Amazon Fire etc according to Nielsons.
Emarketer predicts that by 2022, 204 million US viewers will watch CTV (60% of US population).
1 in 3 TV's come with Roku installed in US. Now in UK/EU too.
Disruptive global mega trend starting - Roku, Apple TV, Amazon Fire, Google ChromeCast.
We can get you on them all.
We may also be able to feature you on certain Smart TV Channels for free.
Or you may wish to launch your own TV Channel. We can help you do that safely and affordably.
Speak to us.
Plus remember, with all media 'converging' now, for the first time in history you have...
Almost limitless reach across TV, mobile, desktop - all is connected!
2. The Huge Rise of Video
YouTube alone has huge, ever increasing inventory, low ad prices.
Video ads at 10p, 5p, even 3p per view.
Get this, in July 2018... Google reported 180 million hours of YouTube is watched a day on Smart TVs.
You get ultra targeted ads for 5p* targeting YouTube viewers on TV.
For example you can show video golf ads to viewers you know are golfers on only golf YT channels!
*Markets vary 10p, 5p, 3p per view prices are common. Get in touch to discuss your niche.
3. OmniChannel Marketing
Google coined the term 'Omnichannel'.
(Marketing via multi channels).
If you need affordable leads using Omni is like buying your ads at 50% off compared to your competitors (Still using Google, Facebook, Instagram or LinkedIn etc).
Omnichannel means now you can tell your story across everyone's devices.
When they finally buy, it will be your ad that gets the sale.
Because your ads have been showing to them for up to 18 months.
And did you know up to 70% people buy from ads that have been remarketing them?
About George and Alston Media
Hi, I'm Dave Alston and my business partner is Bill George above.
We're a new business excited by the opportunities new tech like Smart TV and connected devices is bringing to small business.
Vast exposure. Low ad costs. And that said...
Maybe we can help get you on TV.
If you want to discuss Smart TV or affordable online advertising options get in touch
We can talk over Smart TV or other affordable ad options... or not!
It's up to you of course ;)
Do as you wish.